IT'S A SIMPLE STORY
Our ice is meant to add a touch of sincerity to any situation.
SINCERE EMOTIONS
A cube of ice to make your happiest moments last longer.
SINCERE PURITY
We are on your side ensuring reliable and authentic purity.
Sincerity?
What does it mean?
Let's start with the raw material: water. Have you ever thought how sincere this element is? Transparent, limpid, naturally clear: hiding is not its thing. The water we use is always very pure and we ask it to show whatever is interfering with its composition, so to help restore its unique qualities.
We have a sincere relationship with water: we use it sparingly and it pays us back by becoming our precious friend.
Our production plant is sincere. Designed to produce in a conscious and responsible way, it is constantly monitored and improved by our engineers, while our operators know it like the back of their hands and take good care of it in order to ensure the highest level of product quality throughout the process.
VISION
For us ice is not just ice
Our vision is simple: we want to offer an ally you can trust as well as a "partner-in-crime" to organize unforgettable gathering events with.
These two scenarios are possible only with a sincere friend, who plays a leading role in our continuous research for innovation and in the security checks which drive our production. We want to make it as authentic and pure as possible.
EMOTIONS AND PURITY
Sincere emotions and sincere purity
Sincere emotions
For the birthday that you are looking forward to; for the dinner party that you have finally had the time to organize; for the cocktail that you have learned to prepare; for an afternoon on the beach, a walk in the mountains or just an ordinary Monday night: a cube of ice to make your happiest moments last longer.
Sincere purity
For those who never stop learning new recipes and trying out the latest novelty; for those who innovate in such a delicate sector as food industry; for those who want to achieve the highest standards of quality; for those who just put all their passion in what they do: we are on your side ensuring reliable and authentic purity.
NEWSLETTER
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and updates from the world of ice.
NEWSLETTER